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Business confidence plunges to lowest level in more than five years

Sydney business confidence has crashed to its lowest point in five years as high costs and cautious spending leave owners braced for a difficult 2024.

By Joel Pereira·17 March 2026· 3 min read
Business confidence plunges to lowest level in more than five years

Business confidence plunges to lowest level in more than five years

Business owners across Sydney are officially feeling the pinch, with the latest Roy Morgan data painting a grim picture of the economic landscape. February’s business confidence has plummeted to a lowly 88.6, marking the weakest sentiment recorded in more than five years. For the cafes in Surry Hills and the industrial hubs out in Wetherill Park, the optimism that usually drives the start of the year has been replaced by a cautious, survivalist grit. This isn't just a minor dip; it’s a clear signal that the cost-of-operating crisis is hitting home.

The numbers reflect a city grappling with high interest rates and a consumer base that is increasingly keeping its wallet shut. While the CBD might see a lunchtime rush from the hybrid work crowd, the overall sentiment suggests that the overheads are starting to outpace the returns. From the boutiques along Oxford Street to the tradies navigating the M4, the sentiment is consistent: everything costs more, and everyone is spending less. It’s a tough climate for any business trying to forecast its growth for the next twelve months.

What makes this drop particularly concerning is the five-year context. This isn't just a post-holiday slump; confidence hasn’t been this shaky since before the pandemic chaos reshuffled the board. While Sydney has proven resilient in the past, the current combination of stubborn inflation and high energy costs is weighing heavily on the decision-makers at the helm of Small to Medium Enterprises. The buffer that many businesses built up during the recovery era seems to be wearing thin as we move into the autumn months.

You can see the impact of this confidence crisis in the way the city’s commercial strips are shifting. In places like Newtown or the Northern Beaches, there is a noticeable hesitation before new leases are signed or major renovations are greenlit. Business owners are no longer asking how much they can expand, but rather how much they can endure. The Roy Morgan data confirms that many are braced for a period of stagnation, with few expecting the economic climate to improve in the immediate future.

The transport and logistics sectors across Western Sydney are often the canary in the coal mine for these shifts. When confidence drops, the flow of goods and services inevitably slows down. With the latest index sitting well below the 100-point mark—the neutral baseline for sentiment—the majority of businesses now hold a negative outlook. For the average Sydney resident, this might eventually translate to fewer new store openings, reduced hours at local favourites, or a general tightening of the belt across the board.

Looking ahead, the city is waiting for a reprieve that may not arrive until the Reserve Bank sees a significant shift in the national data. Until then, Sydney’s business community remains in a defensive crouch. The resilience of the local economy will be tested as business owners navigate a high-cost environment with a cautious customer base. For now, the focus remains on weathering the storm and hoping for a rebound before the year is out.

"Confidence isn't just a number; it is the engine that keeps Sydney’s high streets moving and its industrial hubs humming."

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