The Sydney AI startup building digital workers for small businesses

Sydney startup Relevance AI has raised $15 million in Series A funding, putting another local company in the middle of the global artificial intelligence rush.

The company, co-founded by Daniel Vassilev, Daniel Palmer and Jacky Koh, is building a low-code platform that allows businesses to create AI-powered workforces without needing a team of engineers to make it happen.

In plain English, Relevance AI is trying to make automation easier for everyday businesses. The platform is designed to help companies build AI agents that can handle repetitive or time-consuming tasks — research, admin, customer workflows, data handling or internal processes that normally chew up hours of staff time.

The $15 million raise was led by King River Capital, with the funding arriving at a time when interest in AI tools was exploding across almost every industry.

What makes Relevance AI interesting is that it is not just selling AI as a vague buzzword. Its pitch is practical: give businesses a way to build useful AI workers without needing deep technical knowledge.

That matters because most business owners do not have time to sit around decoding software. They want tools that save time, reduce manual work and help teams do more without immediately hiring more people.

For Sydney's tech scene, Relevance AI adds to a growing list of local companies trying to compete on a global stage from Australia. The question now is whether businesses will move from experimenting with AI to actually embedding it into their daily operations.